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Who needs you?

"You can have everything in life you want, if you will just help other people get what they want." Zig Ziglar

This is often an overlooked principle of building a business. When asked the question, “Who is your target audience?” we want to think, everyone is. “I don’t care who they are, I’ll sell to anyone”. This is like a hungry hunter shooting arrows into the forest without first finding his prey. You must answer this question in detail, “Who on earth wants what I have to give?”.